Marketing

Turn infrastructure signals into qualified pipeline.

Why buy leads and lists from companies that have no real insight into your clients? Your clients already share details of their own environments with your teams, because you're their trusted advisor and partner and they want solutions tailored to them. OneIQ turns that shared knowledge into automated intelligence you can act on across your entire client base.

See how it works

Dark data, defined

“Information assets that an organization collects, processes and stores in the course of its regular business activity, but generally fails to use for other purposes.”

Gartner, via TechTarget, “What is dark data?”

Dark data

Your best leads are already in your engagements.

Every assessment, sizing exercise and engagement produces exactly this kind of data. It answers one question for one deal, then goes quiet. With OneIQ, it becomes a signal marketing can act on.

Your engagements, your insight

Your clients' trust is your advantage. Keep it private.

Your clients trust you with their environment data, and that trust is worth protecting. Running engagements on your own tooling keeps their information within the engagement they chose. It's a smart choice for both sides: clients share with confidence, and you build solutions tailored to exactly what they need.

Signal-based marketing

From the work you already do to your next campaign.

See across every account

Look across your whole account base at once, not one engagement at a time.

Define your own signals

Set signals that match your practices and offerings: refresh timing, platform end of support, capacity limits.

Targeted leads, already in motion

Every lead comes from activity that is already happening, not from a purchased list.

The glue between sales and presales

Presales findings feed marketing, and marketing hands warm, relevant leads back to sales.

Agent Zone

AI Query

Which accounts have hosts past warranty that still run ESXi 7?

Answer · illustrative

accounts: 27
hosts: 512
shortlist: 9 accounts with 20+ hosts
scope: clients who share data

Query completedsignal · refresh campaign

In practice

Campaigns from your own signals

Define a signal that matches one of your offerings, such as hosts past warranty that still run ESXi 7, and OneIQ finds every account that fits across the clients who share insights with you. Each message is built on that client's own numbers. One assessment also feeds other practices: backup, database and operating system upgrades.

What your team can do

Spend where the signal is. The budget goes to accounts that are ready for the AI-for-IT conversation.
Provide client value at the right time. Spot backup, database and OS upgrade needs from a single assessment.
A hook worth remembering. Offer a tabletop exercise on the client's own infrastructure instead of a "free assessment".

Figures in the answer cards are illustrative.

Become a partner

Turn the work you already do into your next campaign.

Connect sales, presales and marketing around one source of client intelligence.

Become a Partner